Burma-Shave was introduced in 1925 by the Burma-Vita Co. of Minneapolis. The company’s original product was a liniment with ingredients described as being “from the Malay Peninsula and Burma” (hence its name). Sales were sparse, and the company sought to expand sales by introducing a product with wider appeal. The result was the Burma-Shave brand of brushless shaving cream and its supporting advertising program using humorous rhyming poems on small sequential signs along highways. Sales increased and at its peak, Burma-Shave was the second-highest-selling brushless shaving cream in the US. Sales began declining in the ’50s and in 1963 the company was sold and by the end of the decade, Burma-Shave would be no more.
Reviews
There are no reviews yet.