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October 30, 1978, WKRP’s station manager believed that he had come up with what was “the greatest promotional idea of all time” for Thanksgiving. This promotion involved hiring a helicopter to drop live turkeys at a local mall, but apparently, nobody involved was aware that turkeys are flightless birds: “Something just came out of the back of the helicopter. It’s a dark object. Perhaps a skydiver. A second. A third… No parachute yet. Oh my God! They’re turkeys!” They’re crashing to the earth right in front of our eyes! One just went through the windshield of a parked car! This is terrible! Oh, the humanity! The turkeys are hitting the ground like sacks of wet cement! The crowd is running for their lives!”
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